Comparative advantage

3D thinking approach

Identica differentiates itself from the other design companies by its unique way of doing things. Its experience and expertise brought it to develop the 3D thinking approach. It is a unique way of thinking that gives the company a comparative advantage and makes it a leader in its field.

But what is this 3D thinking approach? It is a process based on the analysis of three different angles which are: your perspective, your customers and ours.

1)      Discover:

Identica’s specialists analyse the environment of the company with the help of market research, competitor review, consumer insights, Brand audit, etc. They also study the employees and manager’s perception of their own company.

2)      Define:

As a second step in this approach, they try to find the opinion of the customers. What they think about the brand and how they differentiate it from its competitors. The design experts try to understand how they react towards it, if they appreciate it or not, if they would buy it or consider buying it,etc. They also consider the opinion of the brand’s partners and other stockholders in order to help them define the brand.

3)  Deliver:

Finally Identica’s specialist analyses all the information and delivers a multitude of creative and innovative ideas. They provide corporate and brand identity, develop and deliver brand positioning to the company. They create the most efficient and profitable strategies based on their expertise. This 3D approach and their global experience bring them ahead of their competitors.