How is Identica doing now
The branding and design company now has contracts in Europe, America, Asia and Middle East and has offices in London, Montreal, Quebec City, Toronto, Vancouver, Shanghai and Moscow. Identica helps its clients to dominate their markets by building a powerful, distinctive, and compelling brand.
It has amongst its clients some of the biggest brands in the world. If we take for example Identica London, they have been working with Nike, Vodafone, Ocean spray, smirnov and many others.
Identica London also worked for the Rainforest Foundation which is a social responsible foundation that is against climate change and protects communities affected by deforestation. Identica’s specialists created innovative ads that made the foundation stand out from other traditional ads used by others. Identica also did the positioning of The Body Shop helping it to recapture the market after a decrease in its profits. It also gave brand direction and guidelines to Orange, one of the world's leading telecommunications operators.
Identica’s innovative work has been recognised with many awards such as the 2006 Georgie Awards for Best Logo, Best Print Advertising, Best Brochure, Grand Georgie for Marketing Campaign of the Year and the 2009 Beverage innovation award. This last award was for the new packs designed by Identica for RDA Organic Squeeezy and Sqqquishy drinks for kids. It was a great experience and Identica has shown with this award that it is a successful global company.
Who's in charge??
Management team of Identica UK
| Franco Bonadio | CEO and creative director |
| Richard Morris | Managing Director |
| Karen O’Neill | Client Services Director |
| Sheona Michie | Client Service Director |
| Alice King | Account Director |
| Trevor Willis | Head of Creative Services and Production |
