The Creation of Identica
Michael Peters is a designer that has revolutionized the relationship between design and business. He created some of the most famous companies in the world’s design industry such as Michael Peters and Partners, Michael Peters Group PLC, and Identica.
Identica was founded in 1992 and soon became one of the leading branding and design agencies in Europe. Only a few years after its creation, it had already countless well-known clients such as Universal studio and Diageo. Identica also started working for international clients. Its creative work was controlled in London and covered all aspects of new product and service development, conventional design and digital media, etc.
In 2003, Cossette communication Group a leader in the communication industry, acquired Identica and made it one of their division. This acquisition was a big step for Identica but necessary to help its international expansion.
